{"id":85,"date":"2008-06-03T16:24:30","date_gmt":"2008-06-03T14:24:30","guid":{"rendered":"https:\/\/omatech.com\/omabloc\/2008\/06\/03\/a-omatech-un-web-es-alguna-cosa-mes\/"},"modified":"2019-05-02T18:34:41","modified_gmt":"2019-05-02T16:34:41","slug":"a-omatech-un-web-es-alguna-cosa-mes","status":"publish","type":"post","link":"https:\/\/www.omatech.com\/blog\/2008\/06\/03\/a-omatech-un-web-es-alguna-cosa-mes\/","title":{"rendered":"En Omatech, una web es algo m\u00e1s"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/omatech.com\/omabloc\/wp-content\/uploads\/2008\/06\/catalunyagenial_sm.jpg\" alt=\"Catalunya \u00e9s alguna cosa m\u00e9s\" \/><\/p>\n<p>Despu\u00e9s de unas semanas intensas de trabajo hemos puesto en marcha la web: <a href=\"www.catalunyaesalgomas.com\">www.catalunyaesalgomas.com<\/a>, eje central de la campa\u00f1a de <strong>promoci\u00f3n de Catalunya<\/strong> al Estado espa\u00f1ol para este verano.<\/p>\n<p>En este proyecto hemos sido los colaboradores tecnol\u00f3gicos de la agencia de publicidad <a href=\"http:\/\/www.jwt.com\">J. Walter Thompson<\/a>. Nuestra tarea ha sido realizar la direcci\u00f3n tecnol\u00f3gica del proyecto y realizar todo el desarrollo de la web. El dise\u00f1o gr\u00e1fico digital lo ha hecho la agencia de comunicaci\u00f3n <a href=\"http:\/\/combobcn.com\">ComboBcn<\/a>. <\/p>\n<p>La premisa de JWT ha sido que la web sea una extensi\u00f3n de la campa\u00f1a que ya se inici\u00f3 el a\u00f1o pasado. En este sentido se requer\u00eda reforzar una idea: \u00abAcercarte a Catalunya para descubrir algo m\u00e1s.\u00bb Por este motivo hemos elaborado tres escenarios en flash (sol y playa, natura y ciudad) donde presentamos una navegaci\u00f3n inmersiva. El usuario es invitado a que entre literalmente en la fotograf\u00eda para encontrarse con todas las opciones que ofrece cada uno de los paisajes.<\/p>\n<p>La construcci\u00f3n de cada uno de estos mundos ha sido un proceso muy artesanal, ya que cada fotograf\u00eda ha tenido que ser analizada y fragmentada al detalle para potenciar al m\u00e1ximo el efecto de acercamiento. La inclusi\u00f3n de la informaci\u00f3n de las fichas se ha realizado a trav\u00e9s de ficheros <strong>XML<\/strong> externos para facilitar el mantenimiento con los dos idiomas (catal\u00e1n y castellano).<\/p>\n<p>A parte de estos tres mundos, los otros apartados de la web han sido desarrollados en<strong> PHP<\/strong>. La secci\u00f3n &#8216;vacaciones a medida&#8217; es un tipo de buscador que te permite elegir entre diferentes destinaciones tur\u00edsticas seg\u00fan unos criterios muy sencillos de filtro. El &#8216;Catfoto&#8217; es una herramienta para compartir fotograf\u00edas. Cualquier usuario puede enviar sus fotos de Catalunya y despu\u00e9s de un proceso de aprobaci\u00f3n manual se publican en la web. Las fotos del &#8216;Catfoto&#8217; se pueden enviar como postales. Tambi\u00e9n hemos dise\u00f1ado un sistema de concursos asociados al &#8216;Catfoto&#8217; para poder elegir fotos ganadoras &#8216;ad-hoc&#8217;.<\/p>\n<p>Finalmente el \u00faltimo apartado es el elemento de promoci\u00f3n principal de la pagina, la posibilidad de ganar una semana genial en Catalunya con todas los gastos pagados. Para participar solo es necesario rellenar el formulario correspondiente o bien participar en el &#8216;Catfoto&#8217;.<\/p>\n<p>En <a href=\"http:\/\/www.omatech.com\">Omatech<\/a> estamos muy satisfechos porqu\u00e9 hemos cumplido los t\u00e9rminos que hab\u00edamos planificado y  el &#8216;feedback&#8217; tanto de JWT como de <a href=\"www.catalunyaturisme.com\">Catalunya Turisme<\/a> ha sido excelente. Ahora nos queda trabajar a\u00fan m\u00e1s intensamente porqu\u00e9 la web funcione a la perfecci\u00f3n durante toda la duraci\u00f3n de la campa\u00f1a. <\/p>\n<p>Para empezar ya hemos hecho una migraci\u00f3n de servidores en previsi\u00f3n al tr\u00e1fico que generar\u00e1 una campa\u00f1a que se publicitar\u00e1 masivamente tanto en los medios tradicionales (prensa y televisi\u00f3n) como en los medios on-line (presencia en Messenger y en portales de rutas, de ocio, viajes y de peri\u00f3dicos generalistas). <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de unas semanas intensas de trabajo hemos puesto en marcha la web: www.catalunyaesalgomas.com, eje central de la campa\u00f1a de promoci\u00f3n de Catalunya al Estado espa\u00f1ol para este verano. En este proyecto hemos sido los colaboradores tecnol\u00f3gicos de la agencia de publicidad J. Walter Thompson. Nuestra tarea ha sido realizar la direcci\u00f3n tecnol\u00f3gica del proyecto<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-85","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-omatech"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En Omatech, una web es algo m\u00e1s - El blog de Omatech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.omatech.com\/blog\/2008\/06\/03\/a-omatech-un-web-es-alguna-cosa-mes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En Omatech, una web es algo m\u00e1s - El blog de Omatech\" \/>\n<meta property=\"og:description\" content=\"Despu\u00e9s de unas semanas intensas de trabajo hemos puesto en marcha la web: www.catalunyaesalgomas.com, eje central de la campa\u00f1a de promoci\u00f3n de Catalunya al Estado espa\u00f1ol para este verano. 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